Hello and welcome!

I am a strategy and impact leader with over 15 years of global experience in digital transformation, research, policy analysis, and strategic communications.

My career has taken me across Pakistan, Malaysia, and Australia, where I shaped communication strategies for major brands and public initiatives. I then transitioned into technology in Russia before advancing digital innovation at an intergovernmental organization in the United States.

I thrive on developing impactful, evidence-based approaches—rooted in research and evaluation—across digital development, advocacy, cybersecurity, digital human rights, and change management. With two Master’s degrees (International Crime & Justice and Marketing), a Diploma in Monitoring & Evaluation, and a deep commitment to continuous learning, I have led complex international projects that deliver real results. My work bridges diverse contexts and challenges to drive meaningful progress on a global scale.